Talking Medicines

putting the patient voice back in Pharma

“We are filtering out the noise to make the patient voice heard”

Listening to the voice of the patient is crucial for marketing companies when they are pitching to win pharma business, but, until Talking Medicines’ launched its PatientMetRx® SaaS platform, there was no way to collect and curate the true patient experience from social listening. Now companies can pitch faster and with more confidence to win, retain and develop business in this major global market.

 “Current social listening tools are like drinking from a firehose; PatientMetRx® is like drinking from a straw!” says Talking Medicines’ Director of Customer Success, Nicola Johnson, as she discusses how the company is developing the powerful platforms that are taking social listening and social intelligence to the next level.

“What we look to do is essentially use AI and machine learning to ‘clean’ all the noise in social channels and zero in on the patient voice,” explains CEO Jo Halliday. “Our SaaS platform PatientMetRx®, is invaluable to marketing agencies and pharmaceutical brands because it’s not a tool that just returns reams of data from social listening – essentially keyword counting. It’s a tool that genuinely delivers insights into the live patient experience based on thousands and thousands of actual patient sentiments. Not only that, what used to mean weeks of data and analysis sifting, is now done in seconds.”

“What we say to potential clients is that when you listen to a crowd, it’s just noise,” continues Johnson. “You can’t really get much more of a sense of what patients feel about a brand beyond whether it’s generally positive or negative. With PatientMetRx®, you can really zero in on specific voices, discover patterns and trends, and identify how they reflect the experience in key demographics like gender and location.”

“The key thing is that PatientMetRx® only does Pharma. It’s built for pharma brands and the marketing and advertising agencies in that space. It’s not a generic social listening tool being used for a particular vertical. It is the right tool for the job. In fact, it’s the only tool for the job.” 

Speed is of the essence. “Ultimately, we know the pressure agencies are under to deliver complex, highly creative pitches because many of us come from that world. With time and budgets being squeezed, being able to get genuinely useful insights that are collated, curated and condensed in minutes is invaluable. Now agencies can concentrate on those key components of a winning pitch, creativity and innovation all based on genuine patient experience and not just a best guess. That’s a significant competitive edge for these companies.

“These are the powerful AI tools that can supply instant insights about the patient experience to marketing agencies and that’s completely changing the dynamics of not just the creative pitch process, but the whole way these companies are looking to win business, keep business and develop those brand relationships.”

“Working with Tern was a very different experience to a typical investment house,” concludes Halliday. “They take a very collaborative approach. Not only do the CEOs of the companies they work with meet regularly so we can share ideas and experiences but Tern representatives are also involved in the company at a very practical level. Al (Sisto) is actually our Chairman, so there’s a wealth of experience we can reach out to, and that really adds value to what we’re doing.

“We feel we have a great team. One that’s really motivated to deliver a product that will create genuinely better patient outcomes. But it’s also one that is actively involved in the community and committed to true ESG excellence. We can’t wait to see what’s next for us.”

 

Discover more about the AI accelerate marketing tools of Talking Medicines at

www.talkingmedicines.com

www.patientmetrx.com

“There’s a wealth of experience we can reach out to, and that really adds value to what we’re doing”

Jo Halliday

CEO

Talking Medicines

Talking Medicines’ PatientMetRx® is a powerful Saas platform bringing true KPIs to the patient voice

“PatientMetRx® delivers instant insights about the patient experience to marketing agencies. It’s completely changing the dynamics of not just the creative pitch process, but the whole way these companies are looking to win business, retain business and develop those brand relationships”

Nicola Johnson

Director of Commercial Success

Talking Medicines is becoming the gold standard in social intelligence analysis